AFfordable art fair

CLIENT: AFFORDABLE ART FAIR

AGENCY: WRIGHTJ

BRIEF: A NEW POSTER IMAGE TO ADVERTISE THE LAUNCH OF THE AFFORDABLE ART FAIR SUMMER EXHIBITION

CHANNELS: PRINT. WEBSITE. EMAIL. FACEBOOK. TWITTER. INSTAGRAM.

Marrying art with photography, the brief we were tasked with delivering for the Affordable Art Fair Summer exhibition was the visual representation of 'life imitating art'. Using the idea of an art piece that impacts a buyer's lifestyle choices, we shot a colourful stills campaign and produced a range of images which were narrowed down to a single image chosen to be featured across the London Underground, the client's website, email campaigns and across their various social media channels.

AFFORDABLE ART FAIR OUTDOOR CAMPAIGN STILLS

With so many options to choose from the final selection of campaign stills, numerous florals, stripes, checkerboard patterns later, the chosen image below can now be spotted around the streets of London.

THE AFFORDABLE ART FAIR SUMMER 2016 EXHIBITION ARTWORK

GO BEHIND THE SCENES

Get an in-depth look into the creative process, view the insights film and find out more about our project on our blog