BBC EASTENDERS: OUTDOOR CAMPAIGN
AGENCY: RED BEE MEDIA
BRIEF: AN OUTDOOR CAMPAIGN TO PROMOTE A MURDER STORYLINE ON BBC'S EASTENDERS
CHANNELS: OUTDOOR DIGITAL DISPLAYS. LONDON UNDERGROUND. DIGITAL BUS SHELTERS. YOUTUBE. WEBSITE.
"There's A Killer Amongst Them" was an online, press and outdoor campaign devised by RedBee Media, used to promote a gripping storyline on BBC's EastEnders. Various characters were under suspicion for the murder of a key character. To launch the new plot line, we produced film and still photography. These were employed across the London Underground and various outdoor locations as part of a digital outdoor campaign, as well as on the BBC website.