What Happens When Life Imitates Art?

GO BEHIND THE SCENES WITH THE CREATIVE TEAM 

Watch the insights feature above to get a little glimpse into the creative process...

ART MEETS PHOTOGRAPHY IN OUR LATEST COLOURFUL PROJECT

What could happen if life imitated art? Armed with this initial concept as a springboard, we set off to deliver our latest print and outdoor campaign for the London Affordable Art Fair Summer Exhibition.

WrightJ Team with the AAF Team

Presented with the opportunity to marry art with photography, it was refreshing to have the AAF team so involved with the project from the get-go.

MERGING TWO ART FORMS TOGETHER

From the pre-planning stages of exchanging ideas and building on the initial concept, to casting, styling, straight through to the shoot day itself - what was always apparent was the mutual understanding that we were bringing two art forms together to create an entirely new work of art.

Pretty exciting stuff, huh? WrightJ team: Assemble. We were raring to go. 

With our model cast and our shoot visually coming together, perhaps the most fun was had when experimenting with the different styling options. With vintage decor in the form of stripes, checkerboards, florals and Lana Del Ray as our starting point, our stylist took up the challenge of hunting down unique, visually arresting props. These were then poured, worn, dropped or thrown at/by/on a (very understanding) model. It's safe to say eccentricity wasn't in short supply, and we revelled in the high energy and the creative environment of 'anything goes'.  

OUR APPROACH TO DELIVERING IMPACTFUL OUTDOOR CAMPAIGNS

When delivering impactful outdoor campaigns to past clients such as the BBC, Sky Arts and Toyota, our focus has always been producing images that pack a punch whilst still conveying a clear narrative. Expert storytelling has been one of the most iconic elements of our Creative Director John Wright's body of photographic work, and how we approach all of our multi-platform projects as digital content creators.

With the Affordable Art Fair print and outdoor campaign, we were thrilled with the task of delivering a clear visual representation of a piece of art that has influenced a person's lifestyle choices.

Ending up with a great selection of images, the challenge then became narrowing this down to just the one image. This was the image the client felt best represented both the exhibition and the initial concept. 

VIEW THE FULL CAMPAIGN

What do you think? Check out the full selection of stills alongside the final poster image here


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