ELIE SAAB: RESORT COLLECTION

CLIENT: ELIE SAAB

AGENCY: ICON AVALON

BRIEF: A FILM AND STILLS CAMPAIGN FOR ELIE SAAB'S RESORT COLLECTION

CHANNELS: LOOK BOOK. YOUTUBE. FACEBOOK. TWITTER. WEBSITE. IN-STORE.

Elie Saab is one of the world's leading couture designers. His designs and his ethos of elegance and femininity are much loved by women across the world. The Elie Saab couture dress is high on the list of many women's dream possessions. Our brief was to capture the timeless, weightless elegance of Elie's couture identity in their more practical RESORT CRUISE COLLECTION.

Separate approaches were required in an effort to allow the stills and film campaign to exist as individual entities linked by the collection.