FENDI: BY THE WAY
AGENCY: WRIGHTJ MEDIA
BRIEF: A MULTI CHANNEL DIGITAL CAMPAIGN FOR THE LAUNCH OF FENDI'S FOUR-IN-ONE BY THE WAY BAG
CHANNELS: INSTAGRAM. YOUTUBE. FACEBOOK. TWITTER. WEBSITE. IN-STORE.
Fendi offered us the opportunity to create this online campaign encapsulating Youtube, in-store, website and Instagram content. The Italian brand is often the visual muse for Mr Lagerfeld and we are fortunate to be among the select few visual creators who work with them.
This project displays our enthusiasm for incorporating VFX in order to bring new dimension to a film. The brief was to present Fendi's BY THE WAY collection as an aspirational yet practical item, which can be used throughout the busy day of the average Fendi woman.
This was our first fashion film award nomination, at the 2015 Berlin Fashion Film Festival.