GQ: SAVILE ROW ROCKS

CLIENT: GQ

AGENCY: BRITISH GQ

BRIEF: A FILM AND STILLS CAMPAIGN FEATURING MUSIC'S BIGGEST NAMES WEARING BESPOKE SAVILE ROW SUITS FOR GQ'S 25TH ANNIVERSARY

CHANNELS: MAGAZINE. YOUTUBE. FACEBOOK. TWITTER. WEBSITE. IN-STORE.

The brief for this film was delivered the day before we started shooting. It took the form of four words: "Shoot video... against white".

The project itself was a ten day series of portraits for Savile Row and GQ featuring great British rock stars, young and old, wearing bespoke suits made by some of London's best tailors. The stills campaign was a creative gift and we couldn't pass up the opportunity to make an iconic film.

Using our music production knowledge, we created a rhythm track over which John Taylor, Paul Weller and Johnny Marr all played separate parts. With a little production guidance from Mark Ronson, we produced the bespoke fashion soundtrack that accompanies the film.