MISS DIOR: LE PARFUM
AGENCY: WRIGHTJ MEDIA
BRIEF: A FILM FOR MISS DIOR LE PARFUM
CHANNELS: INSTAGRAM. YOUTUBE. FACEBOOK. TWITTER. WEBSITE. IN-STORE.
This project for Dior's MISS DIOR fragrance mixes video footage and CGI. Our CGI partners claimed this to be the most photorealistic work they have ever delivered. We have a way of making CGI look just as it should in the real world and we pride ourselves in the fact that some of our CGI content is often believed to be real. The huge Miss Dior installation that appears at the end of this film was subsequently built in the real world and toured Dior events and stores across the world. The film itself was utilised online and in-store. The soundtrack is an arrangement of La Vie En Rose that we wrote and recorded at our studio in London.